Chronixx is the new face of Adidas for the brand’s new SPEZIAL Spring Summer ’17 collection. The singer was also featured on Vogue magazine.
The reggae singer recently shot a short film for the sports wear brand in Jamaica giving fans an insight into the world of roots and culture. “The film explores the roots of culture,” Adidas said. “The roots that allow life to connect to the source. adidas has long been connected to Jamaican culture through the roots of music and love of football, the beautiful game. All these connections are close to Chronixx’s heart.”